The Role of Influencer Marketing in Paid Social for Online Betting and Casinos
ascendWhy Influencer Marketing is Changing iGaming Paid Social
The iGaming landscape is more competitive than ever, with operators relying heavily on paid social campaigns for casinos & sportsbooks to stand out. But with rising ad costs and stricter compliance rules, many online sports betting and casino operators are turning to influencer marketing as a way to enhance player acquisition through paid social.
How Influencers Fit into Paid Social Strategies
By collaborating with influencers, operators can build authenticity and reach audiences that may be harder to target with traditional social media ads for online casinos. When paired with a paid social media agency for online sports betting & casino operators, influencer partnerships amplify reach while ensuring campaigns remain compliant and measurable.
Benefits of Influencer-Driven Paid Social
- Increased trust compared to standard Facebook & Instagram ads for iGaming
- Creative storytelling opportunities aligned with gambling social media marketing
- Strong engagement that fuels higher FTDs for online sports betting & casino operators
- Fresh opportunities for TikTok gambling ads strategy and Snapchat ads for betting operators
Platform Opportunities for Influencer Campaigns
Facebook & Instagram Influencers
Partnering with influencers on Facebook and Instagram adds an extra layer of authenticity to iGaming campaigns. When influencer content is blended with Facebook & Instagram ads for iGaming, it not only increases reach but also boosts credibility, as players are more likely to trust recommendations from relatable personalities. This approach strengthens brand perception, drives higher engagement, and helps keep acquisition costs manageable by combining organic influence with the precision of paid targeting.
TikTok Gambling Ads Strategy with Influencers
TikTok influencers are playing a central role in shaping the future of iGaming digital marketing services. Their short-form content, delivered in an authentic and relatable style, captures attention quickly and creates a sense of excitement around casino and sportsbook offers. By showcasing real personalities and genuine experiences, these collaborations encourage stronger engagement and drive players to interact directly with promotions. For operators, working with TikTok influencers combines the power of trusted voices with the platform’s algorithm-driven reach, making it a highly effective channel for both acquisition and brand awareness.
Snapchat Ads for Betting Operators
Snapchat influencers give operators direct access to younger, mobile-first audiences who are highly engaged with short-form, interactive content. When influencer endorsements are paired with Snapchat ads for betting operators, campaigns gain an added layer of authenticity that resonates strongly with this demographic. This combination not only builds trust but also drives higher engagement rates, helping operators acquire new players cost-effectively while strengthening their presence in a competitive market.
Maximising FTDs with Influencer Marketing
The ultimate objective for operators is to maximise FTDs through paid social, turning awareness into measurable acquisition. By weaving influencer partnerships into a wider iGaming performance marketing agency strategy, brands can unlock new layers of trust and engagement that traditional ads alone can’t achieve. This integrated approach allows operators to connect with high-value audiences more effectively, reduce acquisition costs by leveraging authentic endorsements, and build sustainable growth through campaigns that balance creativity, compliance, and performance.
Why Work with iGaming Advertising Specialists
Influencer campaigns in the iGaming sector are powerful but they are also complex. Strict regulations, platform specific restrictions and reputational risks mean operators need more than just influencer reach. They need expert guidance. This is why working with an iGaming performance marketing agency like Ascend makes such a difference.
Ascend brings deep experience in gambling social media marketing, helping operators design influencer campaigns that are creative, engaging and fully compliant with advertising guidelines. The team carefully vets influencers, ensuring partnerships align with brand values and content remains safe, transparent and responsible. This proactive approach protects operator reputations while maximising campaign credibility.
Where Ascend stands apart is in measurement. Influencer content is often dismissed as brand awareness, but Ascend connects influencer driven activity directly to acquisition and retention KPIs. With advanced tracking, attribution models and integration into CRM systems, Ascend ensures operators see exactly how influencer campaigns contribute to FTDs, LTV and ROI.
In short, Ascend helps operators transform influencer marketing from a nice to have into a reliable growth channel. By combining influencer creativity with data driven paid social strategies, Ascend ensures every campaign works harder, scales smarter and builds lasting player value.
Final Thoughts
Influencer marketing has moved well beyond being a side tactic. It is now a central part of gambling social media marketing, giving operators the ability to connect with audiences in ways that feel authentic and engaging. Players increasingly place their trust in personalities who create relatable content, and when those voices are aligned with a sportsbook or casino brand, the result is a stronger sense of credibility that traditional ads alone cannot achieve.
For operators that want to stay ahead, the real advantage comes from integrating influencer campaigns with cross platform paid social strategies. By combining influencer content with Facebook, Instagram, TikTok and Telegram campaigns, operators can amplify reach while maintaining compliance and creative consistency. This approach not only drives immediate FTDs but also builds long term loyalty, as players are nurtured through a funnel that connects acquisition and retention.
The operators who succeed will be those who treat influencer marketing as a performance channel rather than a branding exercise. With the support of experienced iGaming advertising specialists, influencer partnerships can be tracked, measured and optimised against acquisition and retention KPIs. Done well, influencer marketing is not just about visibility but about sustainable growth, helping sportsbooks and casinos secure long term profitability in an increasingly competitive industry.